The German luxury consumer electronics brand LOEWE renews its partnership with BaSys CS, which returns to the position of exclusive distributor for the Czech and Slovak markets.  During the second half of August, LOEWE products, including the new WE. BY LOEWE, will be available in both countries at selected retailers.

The year 2024 marks a significant milestone for LOEWE, during which it is introducing several key innovations while working on the development of others.  In May, LOEWE also officially announced the news of its new ambassador, football star Kylian Mbappé, and to mark the collaboration, the company launched the WE bluetooth speaker. HEAR PRO, which uses a completely new design. In addition, LOEWE has announced that it is switching to using META 2.0 high-end OLED TV panels in selected TV models in order to offer its customers the best quality and technology currently available.

"We are pleased to renew our cooperation with BaSys. With over 30 years of experience in distributing high-end AV equipment in the Czech Republic and Slovakia, BaSys has deep industry knowledge and a well-developed sales network. The renewed partnership between the two companies aims to optimise the availability of LOEWE products in both markets and ensure that our premium products reach demanding customers through dedicated and regularly well-trained certified dealers. We are convinced that this merger will bring a new dynamic to the LOEWE brand presence in the Czech and Slovak markets and will allow customers to understand the uniqueness of LOEWE products and enjoy our cutting-edge technology and unique design," says Andreas Höfner, LOEWE's Vice President of Global Sales.

"As a leading distributor of professional and consumer audio products in the field of audiovisual technology, BaSys was looking for a partner that would offer a comprehensive ecosystem of the highest quality AV products to discerning customers in the Czech Republic and Slovakia," comments Martin Cakl, CEO of BaSys CS, on the partnership. "The LOEWE and WE. BY LOEWE meet these requirements perfectly and further develop the long tradition of developing unique products and innovative technologies. The legendary quality and design of LOEWE products is guaranteed to customers by the manufacturer, among other things, by manufacturing according to the highest technological standards in Germany, which is complemented by professional service," he concludes.